True Impact UX Audit

 
 
 

True Impact is an outdoor advertising media buying and management platform. Rich with historical, geographical, and demographic data for all operators (major and mom-and-pop) in a single tool.

Industry

Media, Advertising, SaaS

 

key Expertise

UX Strategy

Discovery & UX Research

 
 
 

 
 
 

Why did True Impact want the UX Audit?

True Impact had a robust platform that generally handled all aspects of managing outdoor media purchases. With a rebuild on the horizon, the True Impact team wanted to take the opportunity to level-up the ​user experience ​and ​design ​of ​the client platform. These improvements were intended to enable new and existing clients to be more self-service, which would allow the business to scale and increase profits.

 
 
 
 

Excerpts from the report

The full report is nearly 20-pages of details, definitions, models, and next steps. To give a sense of what’s included, below are snippets from that report.

 
 

Key Insight

 

Clients do not see True Impact as just a platform for sourcing outdoor media. Rather, they consider True Impact as a strategic partner. … Clients seem to feel "there is a lot of nuance” to what they’re looking to do, so their requests need to be "more of a conversation” and thus handled by a True Impact team member.

 
 

Selected Themes

 

① Organization, navigation, and findability

Problems

  • The journey a user should take through the platform is not clear.

  • Important tasks or next steps are buried under secondary or tertiary navigation.

  • Data is not grouped or correlated data in a way that is actionable or insightful for users.

  • The current system of organizing RFPs is not well aligned with how users work, and doesn’t do a good job of telling the user the campaign story.

  • There are a lot of under-utilized map features.

Recommendations

  • Determine a logical information hierarchy

  • Improve navigation functionality and flexibility

  • Identify common user workflows

  • Surface and prioritize data

 

② Consistency and standards

Problems

  • A lot of jargon or technical terminology.

  • Inconsistent variations of the same element in different places.

  • UI elements are small and densely arranged in some areas of the platform, whereas in others they are large and widely spaced.

  • A lot of the UIs involve nesting elements – unfolding in both horizontal and vertical directions – and the treatments (display, behavior) are not consistent.

Recommendations

  • Create a visual style guide

  • Set guidelines for where things belong in the information hierarchy

  • Clarify vocabulary for information and actions

 
 
 

 

Not sure where to start? Or looking to start small?

 

Let’s do a UX Audit. I run a quick and thorough assessment of your product and provide you with a plan of action. We can chat about priorities, trade-offs, and next steps from there.

 
 

Have something else in mind? Or not sure what you need?

 

I take on a variety of design work, including Product Design, User Research, and Product Strategy. I can help you and your team answer those lingering uncertain, risky questions — typically in 2-4 weeks. And within 1-2 weeks, I can help your team visualize and build validated designs.

 
 
 
 

 
 

Let’s work on something together

Design is a method for solving problems, and it’s about bringing intention to meaningful, essential change. Currently partnering with people and projects that push for a better world.