I’m passionate about simplifying complex problems that are core to peoples’ lives.
Clyde
discovery + research / strategy / product design
Clyde was a B2B platform for online retailers to manage their product warranties. Continuous discovery and deep insights illuminated the motivations behind why customers bought plans. Insights informed the product strategy and roadmap, helped explore a D2C expansion, and provided a differentiator that aided the acquisition.
Firsthand
founding design / strategy / product design / design system
Firsthand was a mentorship and engagement platform for higher-ed institutions. Overhauled product development process, leveraging lean practices aligned with market demand, user needs, and revenue goals, led to the swift rollout of new features that directly resulted in a surge of revenue and enabled an acquisition within 12 months.
Spruce
founding design / discovery + research / strategy / product design / design system
Spruce was a platform that processed real estate transactions. Deep insights identified product gaps that were hindering scale and drove the product strategy that helped close a partnership with (and eventually acquisition by) Zillow, as well as raise $30M Series B and $60M Series C within three years.
Betterment
product design / design system / usability testing
Betterment is a D2C robo-investing platform.
Established design system that enabled rebrand launch in just 6 weeks.
Case Study →Validated problem/solution fit with research-led product design to understand decline in depositing and avoided an expensive product marketing campaign.
Case Study →
Let’s work on something together
Design is a method for solving problems, and it’s about bringing intention to meaningful, essential change. Currently partnering with people and projects that push for a better world.